LinkedIn Profile

What belongs in your Featured section?

Alex Morgan

4 min read

Two colleagues discussing plans at a whiteboard

The Featured section is the closest thing LinkedIn offers to a portfolio. Treat it as a short guided tour, not a storage cupboard.

Lead with proof

Add a case study, project or result that supports the claim in your headline.

Show how you think

Include one or two of your best posts, so visitors can get a feel for your voice.

Give a next step

End with a useful resource or a simple way to get in touch.

Want help finding your content direction?

Bring your ideas and your questions. We’ll work out what to say and how to say it.

Want help finding your content direction?

Bring your ideas and your questions. We’ll work out what to say and how to say it.

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