Five headline frameworks that make your value clearer

Your headline appears next to your name almost everywhere on LinkedIn. A job title alone wastes that space. These five patterns help you say something more useful.

Role plus outcome

Name what you do and the result it creates, such as “Product marketer helping B2B teams launch with confidence.”

Audience plus problem

Lead with who you help and the problem you solve. This works well for consultants and freelancers.

Past proof plus next direction

Useful during a career change. Show where your experience comes from and where you are heading.

Specialty plus context

Add the industry or situation you know best, so the right people recognise themselves.

Point of view

Share the belief behind your work. This suits leaders and experts who want to be known for an idea.