Writing

A simple three-part structure for stronger LinkedIn posts

Alex Morgan

3 min read

A hand writing notes in a notebook at night

Good posts do not need clever formats. Most only need three parts, in order.

A clear idea

Open with the single point you want to make. Write it plainly enough that someone could repeat it.

Why it matters

Add a short example or moment from your work that shows why the idea is true.

A useful takeaway

Close with something the reader can do, consider or try this week.

Want help finding your content direction?

Bring your ideas and your questions. We’ll work out what to say and how to say it.

Want help finding your content direction?

Bring your ideas and your questions. We’ll work out what to say and how to say it.

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